Each company in the WordPress theme space differentiates itself in some way, shape, or form. Some produce themes en masse, while others choose to focus on a particular niche. Some specialize in service, while others compete on price. For Templatic, business themes take center stage and are the focus of the company’s development. WPHub sat down with Templatic Community Manager Vedran Fak for Part 2 of our four-part interview to talk about the company’s founding and its current focus.
WPHub: Can you tell us how and when your founder, Bhavesh Radadiya, started Templatic?
Vedran Fak: It all happened in March 2008. The original company name was Premium Themes, and that was changed to Templatic in 2010. When it started, it was a two person web design agency. Today, Templatic has over 20 employees, so we have grown a lot. The biggest boom happened when we started creating app themes and focusing on niche markets. Up until that point, the themes were just standard blog and portfolio themes.
WPHub: Templatic is business theme-centric. Talk about the decision to focus on that.
Vedran Fak: Yes, that’s right. I’m not sure what the reasoning was, as it was before I came to the company, but it was mostly done to spread out the risk. If you put all of your eggs in one basket, and that basket breaks, you have nothing.
WPHub: How does Templatic differentiate itself? Tell us whether you think the ways you have been differentiating yourself have been successful.
Vedran Fak: Most of the time, the themes help build a reputation for us. A number of our themes are fairly unique on the market, or they were when they came out. That’s one of the ways we differentiate ourselves, and the other is our sales approach. Like you said, we’re business-oriented. Instead of providing WordPress themes, we provide business solutions.
WPHub: Do you think you have been successful in providing business solutions, then?
Vedran Fak: Considering that we just celebrated our fifth birthday, I would say a definite “Yes.” Niche themes mean we can never compete with the likes of Elegant Themes when it comes to the sheer number of members and customers, but that’s what’s great about this business – there are many ways to succeed.
WPHub: What themes are your most popular, and why do you think that is?
Vedran Fak: Not surprisingly, it’s the app themes that are the most popular. These include e-commerce themes like DailyDeal, Real Estate, and GeoPlaces. Why is that? I think it is because they offer a lot for a relatively small fee. You get a fully functionality geo-directory (GPv4) for $99. Developing something like that from scratch would cost hundreds, if not thousands, of Dollars.
WPHub: Can you talk a little bit more about what you mean by an app theme?
Vedran Fak: By “app,” I mean a theme with functionality for a specific application like managing bookings, managing places and events, or serving as a job site.
WPHub: What can you tell us about the sales figures for those themes or other themes you have?
Vedran Fak: I do not have the exact sales figures, but theme sales often match the theme’s popularity. The Templatic themes you read the most about (Real Estate and GeoPlaces, for example) are also the ones with the strongest sales.
WPHub: Next time out, we’ll talk about what it means to make a theme “future-proof” and discuss the process of creating a WordPress theme at the Templatic offices. We’ll also dive into the future of WordPress and learn how it might evolve from here. Check out Templatic.com to learn how to get your hands on a Templatic theme of your own.