LeadPlayer Plugin Review - WPHub
LeadPlayer’s biggest claim is that it is, “Hands down & by far the easiest way to attract an audience, build a list, and generate revenue with video.” Sounds pretty awesome! So what is it?
LeadPlayer is a WordPress plugin that allows you to place email opt-in forms and calls to action directly in, before, or after a video embedded in your WordPress site. This ability makes it possible for you to utilize each and every video on your site as a means of capturing leads and directing viewers towards products. Below I’ll show you how all of this is possible as I walk you through the purchase, download, installation, configuration, and implementation of this fantastic premium plugin.
The History of LeadPlayer
Purchase, Download, & Installation
First things first, after you make your purchase – which you can do above – you’ll be given access to the LeadPlayer download page from which you’ll download a zipped folder containing the plugin files. After the download is complete go to your WordPress Admin > Plugins > Add New > Upload and install the LeadPlayer plugin.
After a successful install and activation you will notice a new menu appear in your Admin’s side bar titled LeadPlayer. Click there to get started.
Configuring the LeadPlayer Settings
Immediately you should see a prompt to enter in your license key. This key can be found either on the download page or the confirmation email you were sent upon purchase. After entering the key you were given you will be brought to the “home” page of the LeadPlayer plugin titled My Videos.
This is the page where you can add new videos as well as see the videos you’ve already added. However, the first two things we want to do are customize the Default Video Settings as well as the Player Options. So go ahead and click on the Default Video Settings tab.
There’s three sections to this tab: Video, Opt-In, and Call to Action. In this first section you have the option to size your videos to fit within the average post. Since the width of my posts are 620px I went ahead and made that adjustment here. You can also choose your preferred aspect ratio, whether or not to turn on autoplay, allow for pausing, to show the video timeline or not, or enable HD video. When you’re done here go ahead and click the Save Settings button at the bottom and move on to the Opt-In section.
In the Opt-In section you’re able to choose whether or not you’d like to include an opt-in form in your videos by default. When you select Yes there are some important settings you need to configure. The first is integrating a mailing list with the LeadPlayer plugin. If you click on the black Options button next to the Email List Integration drop-down menu you will see the second image below where you’ll have to enter in your Email List Name as well as the “naked” html form provided by your email marketing service provider.
After you’ve added the appropriate list(s) you’re able to select the one you want to be the default. Next you’ll need to break out your best copy for the accompanying headline and text that appear above your form. You’re also able to choose whether you want this form to appear at the beginning, end, or at a custom time in the video as well as the URL your viewers will be redirected to once they’ve submitted their email address.
Next we have the Call to Action setting. Again, you’ll have to select the Yes option here to see the rest of the settings. When you do, you’ll notice that this feature is meant to send your viewers to another page. You can do that by providing button text that make sense for your CTA, the URL that they will be taken to, as well as the location in the video you’d like your CTA to appear at. There’s also the option to automatically redirect viewers which is set to No by default. There’s probably not a lot of situations your viewers would thank you for turning that feature on so I recommend using it sparingly.
When you’ve configured your Call to Action settings click the Save Settings button and move on to the Player Options tab at the top of the page.
In the Player Options tab you’re able to customize a few player options that make a big difference both for you and your viewers’ experience. In the addition that I have (the Unlimited License) I’m able to hide the LeadPlayer logo, enable Google Analytics per video, and obfuscate the LeadPlayer code – which makes it hard for YouTube video IDs to be pulled from the source code. Additionally, you’re able to match the button and hover colors to your website’s branding as well as edit the default text to fit your site’s voice. When those things are done, click Save Player Options – and you’re ready to add some videos!
To add a new video you’ll need to go back to the My Videos tab and click the Add New Video button at the bottom of that page. The Add New Video section has three subsections: Video, Opt-In, and Call to Action. In the Video subsection you’ll first be asked to give your video a title (only used to identify the video for the My Videos section and Google Analytics – it will not be seen by viewers) and then paste your video’s full YouTube URL in.
All of your other settings, besides the option to add a custom thumbnail image, will automatically be set to your default settings configured earlier. When you’re done with this subsection you’ll be able to quickly and easily add an opt-in form or call to action to your video by moving on to the next two subsections.
Both of these sections will default to the settings you configured earlier but of course you can make changes to those settings for each video as you see fit. When you’re done selecting an opt-in, call to action, or both just click the Save Settings button at the bottom and go back to the My Videos section.
LeadPlayer in Action
You’ll now notice that you’ve got one video in your My Videos section. If you’d like to enter this video into a post all you have to do is hover over the Shortcode section. A Copy button will appear. Click that button and then go to Posts > Add New (or to whatever post you may already have drafted) and enter the shortcode there.
Now when the appropriate time (according to your settings) occurs, this is what your viewers will see.
Summary & Review
In conclusion, I’m a big fan of this plugin. I get to review a lot of awesome plugins and themes as a result of writing for WPHub and I enjoy that immensely. Obviously, I wouldn’t do it if I didn’t. But occasionally, even among other excellent plugins, one stands out as particularly impressive. LeadPlayer is one of those plugins. It’s something you need to get your hands on and implement to know exactly what I mean – and those of you who use a lot of plugins (like I do) – will immediately know what I mean. It’s just…easy, simple, elegant even. I couldn’t recommend it more highly. If you regularly use video on your site or blog, whether it’s your videos or videos produced by others, this plugin will help you grow your email lists and sell more products. Simple as that.