I am a big advocate of linking to your own posts and pages within your articles. Not only does it encourage visitors to spend more time on your site and view related content, it also helps your search engine presence by passing PageRank juice internally (using your chosen anchor text).
Blog scraping is inevitable once your site reaches a certain level so it’s good to link to older articles within your posts. This will increase incoming links to your site and make it more obvious to readers of the spam site that the content was stolen from your site.
When I link to one of my articles I usually search for it through the search box on my site and then get the absolute URL. However, there are two WordPress plugins which allow you to link to older posts via the post editor.
Link To Post
Link To Post is a simple plugin which adds a ‘Link to Post’ button to your post editor. Clicking on the button will bring up a box which allows you to link to any post, article, category or tag within your site.
The pop up box will list all of your posts and pages though the search facility easily allows you to narrow the list down.
You can add a nofollow tag to links in the settings area and you link to articles using shortcode too (though it isn’t advisable to do so incase you runinstall the plugin at a later date).
Easy to install and easy to use; Link To Post is a great way to link to older articles.
Link: Link To Post
Post-to-Post Links II
Post-to-Post Links II allows you to link to posts, pages and categories using a short piece of code.
The basic shortcode looks something like [p2p type=”id” value=”1″]. This code would link to your first post automatically using the post title (e.g. Hello world!). You can link to a post, page, category or tag using an ID or a page slug – all you need to do is change the type and value accordingly.
Linking via the ID of a post, page, category or tag means that the link will remain valid if the permalink structure is ever changed. However, this isn’t a major plus point for me.
It takes more time to find the ID of any article and link using this shortcode than it does to simply search your site and copy the URL. Sure, the plugin makes sure that links remain valid even if the permalink structure is changed (as long as you link using the ID and not the slug) however the permalink structure is something which is rarely changed. Most webmasters know the hassle of setting up 301 redirects so they make sure they pick the correct structure at the start of a websites life.
I’m sure some of you will find this plugin useful but it’s not something I would use as it actually makes linking to your own posts more time consuming (unless you happen to know the post ID of all your articles).
Link: Post-to-Post Links II
It doesn’t take a particularly long time to find the URL of one of your articles and link to it. Though if you link internally often you may want to consider installing one of the plugins above. Link To Post is the most useful in my opinion.
Linking using a page ID using the Post-to-Post Links II plugin would be useful for pages you link to often (e.g. your contact or about pages) but with posts you’d have to search for the unique ID. Plus, if you ever uninstall the plugin the links generated via shortcode wouldn’t work.
Even if you don’t install any of the plugins in this article, I encourage you to link to your own articles regularly.