It’s been a busy couple of weeks for WordPress developer and entrepreneur Nick Roach, who heads up Elegant Themes. Due to the delay of WordPress 3.6 as well as the fact that the Custom Post Types will be released separately as a plugin, the company has had to make some quick adjustments to get their premium downloads out during the month of June. On Wednesday, the latest addition to ET’s catalog was launched in the form of a product and services marketing layout called Vertex. The new theme combines many of the already popular standard features that Elegant Themes customers have come to known with a clean layout that includes all the functionality business owners need to take their products to the online realm.
In his June 12th blog post, Roach said that “Vertex is a stunning theme built for service providers that want to showcase their equally stunning products. The climb down from the Vertex is long, but as you descend you are met with beautifully animated content that is built for scrolling. The homepages gives you a chance to engage your visitors and tell your story through galleries, sliders, testimonials and team member bios. At both the vertex and the summit, you are met with a clear call to action that is built for conversions. Vertex sweats the small stuff, and each element has been designed with meticulous detail. The theme is responsive, so it will will display beautifully on all devices. The theme also comes with some great color and font custmization options, as well as custom header images, making it easy for anyone to make Vertex their own.”
Responsive Layout With LightBox Effects
We focus quite a bit on responsive design in our news article due to the way it has revolutionized the WordPress market. If you are using the Vertex theme (or pretty much any recent template released by Elegant Themes), then you are assured a flexible layout that will automatically adjust to each visitor’s screen size. This is ideal for iPhones, iPads, and other handheld devices that are being used in lieu of a desktop computer. Without ever having to go in and work with code, you can make sure your on-the-go customers have a customizable view to enjoy and navigate.
Another feature that comes standard with most of the company’s themes is the ability to enhance your portfolio entries with LightBox effects.
In the screenshot above, you can see how the entry at the top left changes when it is being moused over. This will work for companies that want to show off their recent projects while also giving visitors a method for seeing additional information before clicking through.
There is a lot to like about the most recent commercial release from Elegant Themes. For one, there is a Call To Action button displayed prominently within the homepage that will entice readers to click on your featured posts or slideshow.
Current and previous clients can take part in your company’s promotion via the Testimonials module where quotes are shown in a clean, organized layout for all potential customers to see.
There is also a Team Members module for bringing the staff of your business to the forefront. You can even use slider graphs to show which attributes each employee or executive specializes in (see below).
Vertex has been independently tested to ensure its code is secure, and it will work on the most popular web browsers such as Mozilla Firefox, Internet Explorer, Google Chrome, Safari, Netscape and Opera. The back-end Options Panel is easy to maneuver and comes with unlimited color schemes, ad management, built in SEO and widget insertion.
More information can be obtained from the following pages.