One-on-One with WPZoom Founder Pavel Ciorici: Part 1

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You’ll find several major WordPress theme companies being promoted here on WPHub, among them WPZoom. The site, which boasts that it offers “premium and impressive WordPress themes that work,” is the brainchild of Pavel Ciorici. It has grown to offer over 50 themes across multiple genres including business, magazine, news, portfolio, and multimedia.

WPHub caught up with Ciorici to talk about his ever-growing library of themes. We spent a couple of hours with Ciorici going over his background, the WordPress theme market, theme design, and his most popular products. Here is Part 1 of a four-part interview, which focuses on the formation of a highly successful WordPress theme site.

For some background, Ciorici launched WPZoom in 2008 as a WordPress information and affiliate site before creating his first theme, Yamidoo Magazine, one year later. In 2009, he hired Dumitru Brinzan to help create the various themes WPZoom offers. The company is based in Moldova and consists of a small shop of six people, although only Ciorici and Brinzan work in Moldova. WPZoom’s other staffers work remotely from the United Kingdom, United States, Romania, and Indonesia.

Nowadays, Ciorici is involved in design and coding for the themes WPZoom creates, but spends most of his time on administrative tasks.

WPHub: Thanks for joining us. First, tell us about the decision to launch WPZoom in 2008. How did that come about?

pavel cioriciPavel Ciorici: My WordPress journey started in 2006 when I launched my blog about WordPress. It was in Romanian because that is the language we speak here in Moldova. After some time, I became more and more interested in WordPress and I changed themes every month or so. Then, I started to learn how to modify themes, but I also wanted to write about that process. Since not all of the readers of my personal blog were interested in WordPress, I decided to start a new one.

WPHub: What were you doing at the time and whom did you bring aboard to start WPZoom? How difficult of a decision was it to start WPZoom in the first place? Did you quit whatever job you were doing then?

Pavel Ciorici: In 2008 when I launched WPZoom, I was a student at the Academy of Economic Studies of Moldova studying Business Management and Administration. Until February 2009, WPZoom was a WordPress-related blog similar to what you’re doing right now at WPHub.

Since I released my first theme at the end of February 2009, I started to change the direction of the site. Instead of writing posts about someone else’s themes, we decided to make our own. So, in June 2009, Dumitru Brinzan joined the team, we did a complete redesign, and after that, WPZoom wasn’t a WordPress-related blog anymore, but rather a new WordPress premium theme marketplace with a clear purpose of making impressive and unique themes.

When I graduated in 2009, I was so busy running WPZoom that I didn’t have a chance to get a real job like many of my colleagues did.

WPHub: How fast did WPZoom take off once you started creating and selling themes? How did you try to differentiate yourself from other WordPress theme sites out there?

Pavel Ciorici: Before I released my first theme, I was happy earning some good money from affiliate commissions, but once I launched my first theme, this amount started to double, triple, and so on, so I decided to keep going in the same direction. Things started very well and it was getting better with every new theme we released. The more themes we have in our collection, the bigger the chance will be that a visitor will find the theme they’re looking for.

In Part 2 of our interview with WPZoom’s Pavel Ciorici, we’ll learn what WordPress themes are his best sellers and how the company chooses what themes to create. Also, you might be surprised to learn that WPZoom has actually retired a batch of themes. Why? Stay tuned to find out.

Comments (1)

  • Comment by Jean Galea
    Jean Galea

    Love these interviews, they are an inspiration to all of us working in the WordPress industry.