WordPress theme company StudioPress offered its first premium template release of the month of December recently. The new item, which runs off of the Genesis Framework is called MomPreneur 1.0, and caters to a growing number of webmasters who manage e-Commerce or other business sites.
The official product page tells readers that “MomPreneur was built to keep you all in one place. No more ‘go here to shop and there for your blog’. With MomPreneur everything is seamlessly integrated and ready for you to add your brand. MomPreneur is designed with a clean, stylish aesthetic to keep your content the focus. This theme comes with several color options for you to choose from as well as social media icons to keep your readers engaged.”
The development talent behind this new template was provided by Lindsey Riel of Pretty Darn Cute Design. “The MomPreneur theme includes the following features: 3 color styles (Gray & Chartreuse, Gray & Coral and Gray & Yellow & Navy), 2 layout options, custom background, custom header, custom menus, featured images, fixed width, mobile responsive, theme options,” reads the promotional text that goes along with the item characteristics.
MomPreneur 1.0 Homepage
From the first moment you open up the MomPreneur Demo page, you’ll notice a unique format that begins with the logo and top navigation area. The logo ribbon includes room for a company/site name along with a brief description, followed by unique social media icons for sites such as Facebook, Twitter and Pinterest.
You’ll also notice a Shopping Cart icon for item purchases. This is made possible due to MomPreneur’s WooCommerce integration; resulting in zero shopping cart fees and a seamless online retail experience for your visitors.
The Welcome Tab can be placed on the left-hand side of the homepage layout and offers an opportunity to publish a welcome message (complete with thumbnail). Widgets such as Blog Categories, Latest Posts, advertisement banners and more can be configured to appear within this module.
The remainder of the homepage is occupied by a “Main Feed” which can be used for the site’s blog or news entries. Post titles, thumbnails, publication date, author name, text excerpt, categories, comments and Read More links are all included within the main feed.
Online Retail Theme
You can utilize MomPreneur as an online retail platform thanks to its full integration with the WooCommerce management system. This means that along with providing a main blog or news feed, you can offer a large amount of merchandise within your content and give customers an easy to understand and secure method for buying items.
The Shop Page is laid out in a four column format with small thumbnail images included. The product name and price tag are clearly displayed, and the ADD TO CART button prominently appears at the bottom.
Once you go to an individual item page, you will see a broader description of the merchandise along with the ability to choose the quantity of products to add to the shopping cart.
Customers Chime In
So far, there have been a number of comments made on the StudioPress site; most of them directed at MomPreneur theme developer Lindsey Riel (pictured), who also created the Adorable and Modern Blogger templates. A customer named “Lesley” said, “I just bought this tonight and I am so excited! I have been struggling with all of the other e-commerce sites out there and think Mompreneur will work perfectly for my new site.”
Another customer who goes by the name of Trent wrote, “WOW, this is a very impressive theme. I love the layout and UI… [it’s] very [seamless]. A little ‘chicky’ for me but no doubt could be used with some colour tweaks. Great job Lindsey!”