One-on-One with Templatic Community Manager Vedran Fak: Part 3

in Interviews

The last time WPHub sat down with Templatic Community Manager Vedran Fak, we talked about the site’s co-founder, Bhavesh Radadiya, creating the company. We also learned about Templatic’s core business philosophy. Rather than regurgitate it ourselves, we’ll let Fak give his take on the company’s overall direction: “We’re business-oriented. Instead of providing WordPress themes, we provide business solutions.”

Speaking of business solutions, this installment of our interview with Fak, the third in a four-part series, focuses on the concepts of creating the themes themselves. After all, that’s one part of how Templatic helps companies build their online presence. We’ll also go from the present to the future and talk about where Fak sees the WordPress industry going from here. In the immortal words of Samuel L. Jackson in “Jurassic Park, “Hold onto your butts!”

WPHub: Talk about the process of Templatic creating a theme. How does it work, who generates the idea, and how long does it take? Give us the inside scoop.

vedran fakVedran Fak: Most theme ideas come from the team in India, or directly from Bhavesh. We also periodically ask our members to chip in with ideas. It takes about three months for a theme to go from the drawing board to the download area. Of course, complex themes such as Real Estate or GeoPlaces go though beta tests as well, so the process is a bit longer. Also, lately we’ve been spending a lot of time on upgrades of existing themes. The design stays the same, but code base is different.

WPHub: How often are new themes rolled out, and how do you go about updating old ones? How do you prioritize all of the various tasks?

Vedran Fak: We’re making them future-proof. We aim to release one new theme every month. Along with that one new theme, we usually release at least one major upgrade every month. Examples of recent upgrades we have rolled out include Hotel Booking, Vacation Rental, and Publisher. The upgrades are the same design, but with a totally different code base.

WPHub: You said you “future-proof” themes with code updates. What does that mean? What does that involve?

Vedran Fak: It means having easier future updates. The most recent themes are powered by the Tevolution plugin. With most functionality inside the plugin, we can just update the plugin and not each theme individually. It’s essentially a framework that works with any theme.

WPHub: Where do you see WordPress going from here? How will it change over time?

Vedran Fak: It is slowly leaving its blog legacy, and I expect this to continue. WordPress can already be used to fulfill most users’ needs. This will only improve with time. We are in the middle of a WordPress e-commerce boom, and this will extend to other niches as well.

WPHub: Can you talk a little bit about mobile devices, HTML5, and responsive themes? Does Templatic put a premium on those, or are they less important?

Vedran Fak: Responsiveness is here to stay. I can’t remember the last time I saw a new theme with a non-responsive design. Such designs are super important for these blog and portfolio themes, which are still by far the most popular in the WordPress theme market. Every new theme is developed with mobile devices in mind. HTML5 elements are often used as well.

WPHub: Next week, we will spend our final installment of our interview with Templatic Community Manager Vedran Fak talking about the company’s pricing philosophy and the logic behind it. We have reviewed nearly 50 of Templatic’s themes here at WPHub, so feel free to browse them and pick one up today. Thank you again to Fak for his time with this interview.

Link: Part 1 of our interview with Vedran Fak
Link: Part 2 of our interview with Vedran Fak