Most blogs show between 5 and 10 posts on their home page. If the visitor wants to read more of your content then they need to click on the ‘next page’ link. Infinite Scroll gives you an alternative to this by allowing users to view an endless number of posts on your site.
When the user scrolls to the bottom of your page, a new page is automatically generated and added to the bottom of the page. This allows the user to read hundreds or thousands of posts without having to load a new page.
There are some obvious drawbacks to using this plugin. There is no way for the user to ‘opt out’ of this feature if they don’t like it, which means that your footer will probably never be shown to users.
Although the time a visitor will spend on the home page will greatly increase, the time spent on category pages will greatly decrease. This means that page impressions will drop (which advertisers won’t be pleased about).
However, from my own point of view, it would make reading my favourite blogs much easier, particularly those with short posts.
Download: Infinite Scroll