Premium WordPress theme company Color Labs recently introduced its newest product to the public. The theme, dubbed Expression, comes with a fully responsive design and is aimed at business websites that need an innovative way to promote projects and services in a way that is attractive to the front-end potential client.
According to the product page, the new template “helps you elaborate what you do best and why your prospective clients should pick you over the others. Your flagship projects and portfolio collections get the spotlight they deserve, right on the home page, so people can get an idea on how great you are and how they will accomplish their goals by choosing you as their service provider. With Expression, you may enjoy the benefits of a professionally designed website template. If you are getting ready to set up a website for your small business, personal portfolio or corporate profile, Expression will deliver what you need by emphasizing your products and services.”
Expression: A Closer Look
The first thing that will strike WordPress users when they open up the Expression Theme Demo Page is that it boasts a landing page format that contains multiple, informative regions within the homepage. Clicking on pages within the navigational CMS will take readers directly to the front page slot that corresponds to the link instead of to a separate loaded page. This format is ideal for businesses that wish to display a large amount of detailed info in one area.
Expression’s 100% responsive design goes a long way toward selling this product because there aren’t many premium templates currently on the market that have such a strong delivery within a theme that can automatically adjust to the screen size of each individual user. The smart phone and tablet computer markets have taken off in the last few years and the amount of iPhone, iPad, Blackberry, Android and other mobile device users is expected to continue growing throughout 2013. As a result, responsive themes hold an important advantage over competing downloads that require an additional plugin to make thumb scrolling and pinching an unnecessary burden.
Services And Team Members
Although the landing page’s introduction region contains a fully animated slider that can be programmed to rotate from the Control Panel, there is a separate section dubbed “Our Services” that also hosts a slider; which can be manipulated from the front-end perspective (the text above will remain the same). If your company has a wide range of products or services on offer, then this is a perfect opportunity to showcase them one-by-one in an easy to grasp format that will give potential clients a quick glimpse at what you can provide.
If your corporate structure includes several qualified individuals who you would like to show off and include resumes for, then Expression gives you that choice through its “Meet Our Team” module. Here, thumbnail photos can be individually clicked on to bring up a text description of his/her strengths and contributions; further enhancing the landing page aspect of this theme.
There is also a three column project portfolio section that implements LightBox effects that will take readers to a separate full description page or allow them to enlarge the image to its complete resolution.
Color Labs Theme Packages
Similar to most premium template firms, Color Labs offers single license and all-inclusive packages. There is a special promotion offer available through Thursday, January 3rd that will give sign-ups a discount. Starting Friday, the Expression theme can be purchased as a stand-alone product for $49 with an option to gain access to all premium themes for a yearly subscription price that recurs automatically.
To find out more about this theme, visit the Expression Product Page.