My own experience within the e-commerce industry is limited. Myself and a friend created an ipod accessory store 2-3 years ago using CS Cart. The script was a little buggy and support wasn’t great however that never proved to be a problem as 99% of our sales came via eBay.
I was talking to another friend tonight about e-commerce scripts as he is interested in opening a store which sells motor cycling equipment. I was giving him some advice about it and said that half of the preparation for setting up a site like that is finding the right script as most of the scripts I looked at were either buggy, lacked good support, or both.
Which is why I would look to use WordPress for any future e-commerce projects. Mainly because I know the platform so well but also because I’d have tens of thousands of great plugins at my disposal to work in conjunction with the store.
So I have been very impressed with the Store Front theme. Out of the box the theme works with several payment gateways such as PayPal, Google Checkout, World Pay and more.
The theme gives you a large amount of control over how your products are displayed on your store. You can also create coupons for customers and you can choose to activate an affiliate program for webmasters to promote your store too.
Like most things in life, the first bite is with the eye, and Store Front doesn’t disappoint with it’s beautiful design (which is available in 5 different colours). It boasts a useful drop down nav menu and product categories are displayed down the left hand side of the page. And since the theme uses WordPress, you already have a blog setup to connect to your customers.
Check out the theme demo to see the theme in action.
Anyone who has looked into starting an e-commerce shopping site will know the vast amount of scripts out there can be daunting. Prices range from free to thousands of dollars, and price is rarely a good indication of the level of support you are going to receive.
If you are looking for an e-commerce script then I would encourage you to check out the Store Front theme. It isn’t the most advanced shopping solution out there but it should be more than sufficient for small to medium operations.
Link: Store Front