I updated this article on February 22nd, 2013. Discontinued items have been removed and new information has been published.
Advertisements are a major part of most websites success. This is particularly true for content sites who rely on income from banner and text advertisements to survive.
Today I will be showing you some useful WordPress plugins which will help you manage, monitor and optimise your websites advertisement inventory. I hope you find the list useful :)
Advanced Ad Management Plugins
Max Banner Ads
Max Banner Ads is a banner ad management plugin which boasts many features. It allows you to create an infinite number of ad zones, it tracks impressions and click throughs and it lets you add banner zones in widget areas too. It also lets you add banner areas directly to blog posts.
One of the best ad management plugins available, Max Banner Ads is perfect for those who want to add banners to multiple areas of their website and track impressions and clicks.
Max Banner Ad: Info & Download
Advertwhirl Advertising Manager
Advertising Manager is one of the most advanced ads plugins available for WordPress and works with most of the most popular ad networks on the web. You can also use your own banners.
It may take you a while to get used to how Advertising Manager works but you will soon see how you can take advantage of it’s many features including inserting ads in blog posts and limiting ads by author, tag or category. You can also add ads via widgets.
A fantastic plugin though I wouldn’t recommend it to those who just want a simple banner rotator.
Advertwhirl Advertising Manager: Info & Download
The self-confessed ultimate WordPress Plugin WP Insert is one of the few plugins which lives up to its name. The plugin lets you easily insert advertisements into any area of your site including blog posts, pages, sidebars and even your RSS feed.
It also boasts additional features such as inserting tracking code (such as Google Analytics) into your header or footer.
One of the best ad plugins available. Recommended.
WP Insert: Info & Download
OIO Publisher is a premium ad management script which currently retails for $47. It is arguably the most advanced ad management plugin available for WordPress today.
The plugin makes is for those who want to sell advertisements directly to publishers. The script can be installed separately or as a WordPress Plugin. You can add as many zones as you like and sell banner or text links.
If you are struggling to sell your advertising inventory then you should consider using a network such as Advertise Space or BuySellAds. However, if you are getting lots of requests from advertisers directly, you will make a lot more money by selling ads directly. And without doubt, OIO Publisher is currently the best plugin available to let you do that.
OIO Publisher: Info & Download
General Ad Management Plugins
WP Banner allows you to rotate banners from one or several affiliate programs. It can also be used to rotate ad purchases from direct banner sales, with most popular ad sizes being included in the setup.
Ad zones can be displayed within a division or via a widget. Worth trying out if you mainly want to display affiliate banners on your site.
WP Banner: Info & Download
Random / Rotating Ads V2
Version 2 of the popular Random Ads Plugin allows you to manually rotate ads of any kind on your website. It does this by generating a PHP function, which can be placed anywhere in your blog template.
It’s quite a basic plugin and you can’t give more weight to certain advertisements. Still, if you are looking at a simple script to rotate banner and text ads evenly, it’s worth checking out.
Random / Rotating Ads V2: Info & Download
AdRotate is another plugin which lets you rotate ads, add ad zones and track impressions and click throughs.
A good plugin which works well with Adsense and has some great features such as disabling ads after a certain number of views or clicks.
AdRotate: Info & Download
WP Bannerize is the ad management plugin which is currently being used on WP Mods.
The plugin is great for displaying and rotating ads on your website, either via a template or via a widget. Though it does some advanced features which other plugins boast such as stats and setting the time a banner is displayed.
WP Bannerize: Info & Download
WP125 Easy 125ÃƒÆ’—125 Ad Management
Matt Harzewskis WP125 plugin was designed specifically for the popular 125×125 ad format. The plugin lets you expire ads on a day you set. It also tracks the number of banner clicks for each ad.
A great solution for those who want to display 125×125 banner ads.
WP125 Easy 125ÃƒÆ’—125 Ad Management: Info & Download
WPAds is a simple ad management plugin which lets you display banners in banner zones you define. Unlike WP125, which lets you expire ads on a given date, WPAds lets you set the number of impressions to be displayed for each banner.
A simple yet useful banner ad management plugin which will suit those who just want to display and rotate banners.
WPAds: Info & Download
AdServe is an ad management plugin which lets you assign banners to zones, specify the number of impressions for each banner and track the number of clicks. It’s set up so that advertisers can check how their banner is performing.
A decent plugin which you should look into if you are selling banners directly to advertisers.
AdServe: Info & Download
Who Sees Ads?
Who Sees Ads gives you full control over what visitors see what ads when they visit your site.
A great plugin for those who want to target their ads towards certain readers.
Who Sees Ads?: Info & Download
Post Layout is a fantastic advertisement plugin from Stefano Lissa. It allows you to easily insert advertisements before content, in the middle of content and after content. And you can do this for single blog posts, pages, categories and more.
An incredible plugin which is sure to make a lot of peoples lives easier.
Post Layout: Info & Download
Feed Layout is another good plugin from Stefano Lissa which lets you add ads before and after your content in your RSS Feed.
A good option for those who want to add banners or text links to their RSS feed. Could also be used to add a copyright notice to your feed.
Feed Layout: Info & Download
Ads For Old Posts
Ads For Old Posts is a great plugin which lets you insert advertisements into blog posts of a certain age. Ads can be aligned at the top left or right of posts.
Works great with Google Adsense though would work well with banners and text links too.
Ads For Old Posts: Info & Download
Author Advertising lets you insert Google Adsense into blog posts and give a set percentage (which you define) to the post author.
Although a basic plugin, it’s useful for those who use Google Adsense on their blog and want an easy way to distribute a percentage of income to them.
Author Advertising: Info & Download
Advertising Management is another plugin which lets you insert advertising directly into blog posts, pages and other areas in your site.
A simple plugin but one which does it’s job very well. Perfect for those who are looking for a simple way of adding banners to their site and don’t need all the bells and whistles.
Advertising Management: Info & Download
Affiliate Site Plugins
Buy Sell Ads
The Buy Sell Ads plugin from Thaya Kareeson is specifically for those who use BuySellAds to sell their banner space. It allows you to manage your ads more easily and stops your ads being blocked by anti-ad software.
BuySellAds publishers should definitely look into installing this.
Buy Sell Ads: Info & Download
WP Tag Ads
WP Tag Ads lets you display eBay auction listings on your blog according to the post tags within your blog posts.
A good plugin for those who want to promote eBay through their blogs. Below is an example of the advertisement it produces:
WP Tag Ads: Info & Download
Google Adsense Plugins
WhyDoWork AdSense Plugin
WhyDoWork AdSense lets you easily insert Google Adsense ads into all areas of your blog.
Suitable for those who are only use Google Adsense on their site. Those who use banners as well might perhaps try out something else which accommodates advertisements of any kind.
WhyDoWork AdSense Plugin: Info & Download
I hope you find this list of ad management scripts useful. I recommend downloading a few to see which one suits your needs as there isn’t a clear cut choice for everyone. Some of the basic plugins may be more than enough for what you need whilst others may need more advanced features.
If you know of any good advertisement plugins which have been missed out from this list please let me know and I will update the list.
* Plugins which were tried for this article but produced errors: Ad Minister, ISIS Ads Management (download link broken)