The Boutique WordPress theme by Elegant Themes is designed with ecommerce in mind. It can be integrated with many of the most well known eCommerce plug-ins on the market, so you’ll be able to configure your shopping elements from a backend with which you’re familiar already. Using this theme otherwise is also very easy. It’s controlled from a backend admin panel, so it does a lot of the most tedious work for you and saves a great deal of time.
The Boutique theme is coded up to web authoring standards, so you can be sure that it will always display properly. This is vital for eCommerce sites because customers cannot trust sites that don’t function properly, obviously. The theme can include content like gravatars and widgets, if you wish, and there are quite a few conveniences that make it something suitable for those who operate their own sites.
The theme has a built in advertisement management feature. This means that you don’t have to insert advertisements manually and that all of the most common and most popular sizes can be accommodated. The theme has a tableless design, so you don’t have to worry about it displaying awkwardly in a browser that’s been resized down to a very small window.
The theme is provided with support and updates. You can download any fixes to the theme and you’ll always get the benefits of having the latest improvements made by the developer right at your fingertips. The theme is provided with unlimited color schemes, which makes it ideal for one particular group of customers: designers.
If you’re a professional designer, this theme will allow you to get an eCommerce site up and running very quickly. It would also allow you to offer more competitive pricing, as you wouldn’t have to compete on the basis of having to write the code that drives this site from scratch.
For a client on the WordPress platform, Boutique provides a way to monetize that platform and to, at the same time, do so without a huge investment of time. If you have an existing retail site running already, the features on this theme should be familiar to you and you shouldn’t have any trouble customizing Boutique however you want. If you’re a professional designers, that’s all true as well, with the additional benefit that this theme provides you with a way to get very complex sites done with zero frustration.