As you can see from the screenshot below, the theme could be used for a news or magazine website. The navbar utilises the new custom menu system for its drop down menu and the first image uploaded is resized and used for the thumbnail preview (I would have preferred if the featured image option was used instead). You can also add YouTube videos to your home page by simply entering the URL in a special field in the post editor.
It’s worth noting that the theme comes built in with 7 menu areas, making adding links to your design a breeze.
The latest posts from each category are displayed underneath the editors pick section You can control what is placed in the sidebars using widgets (left and right sidebars).
Instead of widgets, the footer has unique menu areas. Some may have preferred to have this area widget ready though if you are happy with text links in this area, you will appreciate how easy this makes it to add links. A handy search box is at the top of the header too.
Beginners will be glad to know that PureNews has a very good options area. You can upload your logo and set the category to be used for the featured slider, highlights, video news and editors pick areas. Footer titles are also set in the settings page and the where the 468×60 banner is placed.
Imagefit, Lazyload and Lightbox scripts can also be switched on and off in the admin area.
One of the themes best features is the ability to change the the colour scheme of any part of your site. It comes with 3 preset colour schemes (rewd, blue and green) however you can individually change the colours of the header, index, post, sidebar and footer areas. It’s very easy to use and allows you to change your colours without editing your stylesheet.
Managing your websites advertisements is straight forward thanks to an in built ad management system. 6 ad zones are built in already though you can easily add new zones in the admin area (any size you want).
One of the most feature rich news themes I have seen so far. If you are looking for a premium news theme, I recommend checking it out.
A copy of PureNews retails for $79.95 (which appears to be the average price for premium news themes). A pdf document explaining how the theme works is included and customers are provided with email support too. More information can be found at the links below.
PureNews WordPress Theme: Info & Download | Demo
* A big thank you to Zac Johnson for providing a test copy of PureNews so that I may review the theme in detail :)